Cookie Policy

Cookie Policy

Last updated: October 23, 2025. Applies to citizens and permanent residents of the European Economic Area and Switzerland.

1. Introduction

Our website, https://beautyboutique.ee/ (hereinafter referred to as the "Website"), uses cookies and other similar technologies (hereinafter referred to as "cookies"). Some cookies are placed by third parties with whom we cooperate. This section explains how exactly we use cookies.

2. What are cookies?

A cookie is a small file that is stored in your browser when you visit a website. It allows the website to "remember" your actions and preferences. When you visit again, this information may be sent back to our server or to third-party services.

3. What are scripts?

Scripts are pieces of code that help the website function correctly and interact with the user. They run either on our server or directly on your device.

4. What are web beacons?

Web beacons (or pixel tags) are invisible elements on a website (for example, tiny images) that help track user behavior. They can be used to collect information, including personal data.

5. Cookies on our website

5.1 Technical and functional cookies

These cookies ensure the stable operation of the website and store your preferences — for example, the contents of your shopping cart or the selected language. Such cookies improve the user experience of the site and may be set without your consent.

5.2 Cookies for Analytics and Website Improvement

These cookies help us understand how users interact with the site, which pages they visit, and how overall traffic changes over time. We use Google Analytics and Microsoft Clarity to collect anonymised statistics that help improve the website’s content and usability. They are activated only with your consent.

5.3 Marketing cookies

These cookies are used by Microsoft Ads to measure the effectiveness of advertising campaigns and to display more relevant ads. They may record how you interact with our website and with other websites within the Microsoft Advertising network. Marketing cookies are activated only with your consent.

5.4 Social media

Our website uses a software module to display the Instagram news feed. The operation of this module is supported via the platform's official API. During the loading of visual content (post images), a technical exchange of data with Instagram (Meta) servers may occur. We do not use tools to track user actions; however, the content provider platform may collect anonymized viewing statistics in accordance with its own rules. For more information on how social networks process data, please refer to their Privacy Policy and Cookie Policy. Please note that Meta Platforms, Inc. is based in the USA.

6. Cookies placed

7. Consent

When you first visit our website, we display a pop-up window with information about cookies. By clicking “Save settings” or “Allow”, you give your consent to the use of the cookie categories you have selected in accordance with this Cookie Policy. You may change your decision at any time through the cookie settings on our website or disable the use of cookies in your browser. Disabling cookies in the browser may affect the operation of some websites in general, but the strictly necessary cookies on our site will continue to function, as they are used solely for technical purposes.

7.1 Managing consent settings

Strictly Necessary Cookies (always active)

These cookies provide the basic technical functions of the website: session management, saving the selected language and currency, ensuring security, and supporting the proper operation of the payment process. They do not collect analytical data and are not used for marketing purposes.As they are essential for the functioning of the site, they cannot be disabled. Analytics and Marketing (activated only with your consent)

This category includes analytical and advertising cookies. Analytical cookies (Google Analytics, Microsoft Clarity) help us understand how users interact with the site: which pages they visit, which features they use, and how they navigate. This data is anonymised and used to improve site performance and overall user experience. Marketing cookies (Microsoft Ads) are used to measure the effectiveness of advertising campaigns, prevent repeated display of the same ads, and show more relevant advertisements on other Microsoft Advertising sites. All cookies in this category are loaded only after you give explicit consent via the cookie banner.

8. Enabling, disabling, and deleting cookies

You can configure your browser to automatically or manually delete cookies, block specific ones, or notify you each time a website attempts to place a cookie.
Detailed information about these options can be found in your browser’s help section.

Please note: if you disable all cookies, our website may not function properly. After deleting cookies from your browser, they may be placed again when you revisit the site — if you give consent.

9. Your rights regarding personal data

You have the following rights regarding your personal data:

• Right to information — to know why we need your data, how we use it, and how long we store it.
  
  

• Right of access — you can request access to your personal data.
  
  

• Right to rectification — you can modify, supplement, delete, or block your data.
  
  

• Right to withdraw consent — if you have previously given consent for data processing, you can withdraw it, and we will delete your information.
  
  

• Right to data portability — you can request all your data and transfer it to another controller.
  
  

• Right to object — you can object to data processing. We must stop processing unless we have compelling legitimate grounds.
  
  

To exercise these rights, please contact us using the details below.
If you have a complaint about how we process your data, we are happy to review it. You may also submit a complaint to your national data protection authority.

10. Contact information

For questions related to our Cookie Policy, please contact us:

PurelyYou OÜ
Tallinn, Põhja-Tallinna linnaosa, Staapli tn 8, 10415
Estonia
Website: https://beautyboutique.ee/
Email: info@beautyboutique.ee
Phone: +372 56152035